This research explores persuasive issues such as Social Comparison, Colourism, and Mental Health and their relationship with Instagram is used, for focusing on young adults living in India. Participants (N = 726) were recruited to fill up a questionnaire, and the self-reported data was used to test our hypothesis there. This study followed a correlational, non-experimental approach to investigate the mediation models as proposed. Structural Equational Modelling eluded a positive and significant relationship between age and social issues with control variables such as the frequency and time spent on Instagram